If you have recently started up a new company or if you have plans to start up a new company, you need to start thinking about your branding and marketing ideas for the business as soon as possible. If you have just started your business, then it is more than likely that you do not have a lot of money in terms of primary investment and therefore you may not have a lot of money to invest in advertising however, if you are creative enough, you can use the little things to spread the word about your new brand.
The product launch
When one thinks of product launches, one things of huge gala events at expensive hotels however, this does not have to be the way you launch your product. You can launch your product online to your customers with a minimal amount of investment and achieve the same results as the big companies do with their big grand parties. The first thing you will need to do is to print a number of gifts and branded merchandise that you can give out to your customers at your online product launch. You can have company t shirts with your logo on them to hand out to maybe the first ten customers as well as things like key rings, bags and pens that will not be likely to cost a lot of money.
You can also choose to have slightly bigger items like promotional beanies Sydney that you can hand out to companies as gifts. You can have a number of companies participate in competitions that you will conduct online and give out free samples of your products together with promotional material for the company.
It is important for you to remember that if a company has branded merchandise in their office that would mean that a dozen or two dozen people will be exposed to your brand on a daily basis and you will be doing a lot of branding with just one small piece of merchandise.
The best way to spread the word about your brand is to use social media. Social media can work wonders to make a post go viral and you can often reach thousands of people without having to spend a single cent and this is amazing. Even when you do spend money on social media advertising, you can reach thousands of people with every one dollar invested and therefore it is the best form of advertising. However, it is important for you to keep in mind that social media reaches a younger audience and therefore your success will depend a lot on your target market.