Understanding SMS Marketing Services

When short messaging services (SMS) began to gain popularity it was evident that it was going to start a revolution and it actually did. It changed how people socialized and how they communicated within limited words. The message became creative with punchy endings to drive the point home. Fast forward to the 21st century and the world has fully embraced SMS amid the various competitions from the new internet based messaging services. However, since not everyone is open to Smartphones SMSs are still popular. Among the various individuals that have benefited through SMS are the advertisers through the short messaging service (SMS) marketing services.

In a sense this kind of marketing focuses on the use of text messaging to send a marketing message. This kind of services involves coming up with one or more test messages that contain product information, new product and any specials. The services may be done by the company or they might outsource to a marketing company. This kind of services has been well received although it is relatively a new concept; actually it originated from the wireless industry. Initially this kind of messaging was started by the cellular companies, who would use it to interact with their clients. And SMS is big business with bulk SMS reseller embracing the power of these powerful medium of communication. The cellular companies had an advantage in that they already had a customer base and also they had access to their mobile phone numbers.

In addition, these companies had the right technology and together with the access it was an easy option for them to roll out this kind of service. The marketing services could be utilized by companies as means of promoting their upcoming products which could be just anything pertaining to the products they offer from a mobile phone to a new service. The messages were sent through the companies’ cellular networks. In most cases all those that are involved in the SMS marketing typically have an already established relationship with the customer and a reason the phone numbers are easy to get. One of the drawbacks of this kind of the service is the fact that it seems very invasive to the customer. So in order to deal with the issue properly the companies will request for permission from the customer on sending marketing messages.

There are various advantages of SMS marketing. For instance the message is cheap and very fast in the way the messages are sent therefore reaching a large number of people at the same time. And messages are cheaper than making phone calls, in a way a company can even send bulk SMS as one of their marketing agendas. The other advantage associated with this kind of marketing services is the fact that if the customer is aware of the company the services will feel very personal. Once an SMS has been sent there is a very high chance that it will be opened by the recipient thereby reading the message, which is different compared to sending mail which might remain unopened. The SMS services needs to be very precise and clear in its choice of words because of the limitation of 160 characters per SMS. For more info on how to send sms, visit http://www.smscentral.com.au/

Starting Up A New Company

If you have recently started up a new company or if you have plans to start up a new company, you need to start thinking about your branding and marketing ideas for the business as soon as possible. If you have just started your business, then it is more than likely that you do not have a lot of money in terms of primary investment and therefore you may not have a lot of money to invest in advertising however, if you are creative enough, you can use the little things to spread the word about your new brand.

The product launch

When one thinks of product launches, one things of huge gala events at expensive hotels however, this does not have to be the way you launch your product. You can launch your product online to your customers with a minimal amount of investment and achieve the same results as the big companies do with their big grand parties. The first thing you will need to do is to print a number of gifts and branded merchandise that you can give out to your customers at your online product launch. You can have company t shirts with your logo on them to hand out to maybe the first ten customers as well as things like key rings, bags and pens that will not be likely to cost a lot of money.

You can also choose to have slightly bigger items like promotional beanies Sydney that you can hand out to companies as gifts. You can have a number of companies participate in competitions that you will conduct online and give out free samples of your products together with promotional material for the company.

It is important for you to remember that if a company has branded merchandise in their office that would mean that a dozen or two dozen people will be exposed to your brand on a daily basis and you will be doing a lot of branding with just one small piece of merchandise.

The best way to spread the word about your brand is to use social media. Social media can work wonders to make a post go viral and you can often reach thousands of people without having to spend a single cent and this is amazing. Even when you do spend money on social media advertising, you can reach thousands of people with every one dollar invested and therefore it is the best form of advertising. However, it is important for you to keep in mind that social media reaches a younger audience and therefore your success will depend a lot on your target market.