In our early childhood some of us may remember opening our front doors to a man dressed in a suit and tie, with a bag full of items for sale. The charming smile to hook you in, and the humbleness to keep you from turning away; congratulations, you are now on your way to being a victim of purchasing a product you never intended to buy, or needed, in the first place.
We have always been exposed to all kinds of marketing stunts since the day we came to this world. In a market with 7 billion people and almost half that number of big and small companies around the world, it is unlikely any of us could escape it or avoid it. When the olden days’ door to door salesman sold a common household iron and a frying pan, there would be factories producing thousands and thousands of such goods every hour now; this is the reason behind marketing being god in today’s business world.
This trend is not only seen in the household goods , even goods and services that once were considered to be rare and hard to find; such as, healthcare, is peddled through healthcare marketing campaigns. This seems an odd concept, considering that one cannot advrtise medicines to those that are not even suffering from that disease. However, clever advertising campaigns and marketers has meant that more and more people are being hooked on to the idea of ‘preventative medicine’ to maintain good health.
This is extremely prominent in the cosmetic procedures sector of healthcare.
Procedures such as getting fillers and receiving Botox injections is becoming ever-popular. Previously, at the outset, these procedures were considered for those that were aged and wished to be rid of wrinkles and sagging skin. Now, even people as young as 18 years old seek out Botox treatments as a preventative treatment. This means that they get these procedures down in the hope that they will not ever have a wrinkle to iron out in the first place.
Modern-day cosmetic sugary profits immensely on such gullible factions of society. It has also led to many people seeking out cosmetic procedures for cheap, not understanding that the product itself is as cheap as the price tag. Some have even lost their lives to botched cosmetic surgeries.
Many cases of unlicensed “doctors” providing procedures have come to light. Women have been injected with everything from machine oil to cement, instead of actual filler treatments, resulting in severe tissue damage and intense pain for the victim.
It is best therefore to bring in legislative regulations to allow the monitoring of marketing in the healthcare sector.